How many people search for your keyword – and similar ones? Once you know what your target audience is searching for, you can add those keywords to your video’s name, tags, description and transcript to boost your results and appear higher in SERPs – search engine results pages. Specifically as it relates to YouTube, keyword research is the process of discovering what search terms users type into the video platform when looking for content. This research helps businesses understand what kind of keywords to work into website copy, page titles, tags and more, to help them optimise organic content discovery. Keyword research is an SEO best practice marketing pros use to find the most relevant search terms and discover alternate search terms that people enter when looking for information. The 9 best YouTube keyword research tools – reviewed.
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